Additionally, we saw an exceptional chat engagement of 8,608 total chats and 74 questions via the Q&A tab.Number of attendees and engagement parameters.The biggest challenge from an event marketing perspective was engaging companies through sponsorship activations for our event. One of the projects I’m most proud of in 2021, was a two-day virtual event featuring interactive discussions on best practices in the field of career services, panels with leading thinkers in higher education, keynotes and Q&As with authors and policy makers, and networking to create connections for all attendees.We sent out pre-event swag kits to create excitement leading up to the event. These events became quarterly, and were a key driver of leads for our marketing organization. Building a proprietary virtual platform to support our events has continued to effectively drive and expand our education, training, customer and internal programs.

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While we knew 10,000 people would be doubling our registration year over year, we were confident we could get there. It also pushed the collective team to practice what we preach so to speak in another one of our core values; Think Bigger. SnykCon 2021Our annual conference truly embodies one of our core values as a company; One Team.

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The conference delivered in numbers, content, programming, and production.Our success was tracked based on a set of key metrics and KPIs, but the ones in particular that stand out are our registration goal and developer audience engagement; mainly centered around hosting Snyk’s first ever Capture the Flag competition for our developer audience. We set out to achieve some lofty goals and by supporting each other and driving towards the same end goal we were able to create some true virtual event magic. It took an actual village of Snykers to ideate, build and execute this virtual event. With virtual having lower engagement and interest for attendees, it made it challenging to offer value add for companies. The series has influenced over 300 opportunities, and driven over $1.5M of pipeline for our sales organization.Just like most event professionals, these last 2 years have been an extremely challenging time.

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  • His coffee designs were a fan favorite and helped break up the day in between conference sessions.
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  • I led the complete reinvention of the SAP global events portfolio for both 2021 and in preparation for a return to in-person/hybrid models in 2022.We started with a complete understanding of our marketing and business priorities globally and within specific geographies.

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  • Nothing beats in-person events, and I am excited to be moving forward with these in 2022.
  • When Jesus finds the healed, once lame man in the temple, Jesus says, “See, you have been made well.
  • Gitex, Dubai, United Arab Emirates, October 14-18, 2022First time we unveiled HPE’s new brand strategy and look.

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People were so excited to see each other that at multiple events stakeholders asked that we extend the event hours, as people didn’t want to leave. WeAreDevelopers World Congress 2022Due to the circumstances that we were in, we were still confronted with the Corona situation at the beginning of last year, and at that time nobody knew if or in which form events could take place again in June. Elastic’s Internal Events Program (Sales Kick-Off and ElastiClub)Our internal events were our first major foray back to in-person events following the pandemic. It respects user behavior of short content available over longer periods of times rather than myopically spending all the energy to maximize time-on-platform for a short amount of time.It caters to top and bottom funnel marketing tactics using progressive gating strategies while marrying the grittiness and authentic event content that makes event content unique. Both of my pride and joys last year was Education Summit and Nonprofit Summit that are our premier Salesforce.org events.We listened to our customers and brought content they really wanted. Huge growth for our company.Being able to pivot last minute to shift events from in-person to virtual is a humbling skill.
The healed man’s presence at the Temple is a possible sign of faith and gratitude. Today, there are many hospitals that are named for this pool. 13 But he https://betsider.nl/ who was healed didn’t know who it was, for Jesus had withdrawn, a crowd being in the place. 7 The sick man answered him, “Sir, I have no one to put me into the pool when the water is stirred up, but while I’m coming, another steps down before me.” 6 When Jesus saw him lying there, and knew that he had been sick for a long time, he asked him, “Do you want to be made well?”
In the last 2 years, we’ve had to pivot this event to virtual and with that challenge, we’ve learned to focus our content development on the utmost relevant topics and trends that our clients care about. I also ordered custom bobbleheads as a thank-you gift for each speaker.I utilized data sets to quantify success following each event. I led the planning and execution of i4cp’s 2021 Next Practices Now virtual conference, which was held annually at the Fairmont Scottsdale prior to the pandemic. Additionally we went through a significant marketing reorganisation in 2021 which impacted almost every team and the way we made decisions and worked with each other. We were able to triple our event revenue through sponsorships in 2021 and keep our attendees over the 1,500 mark, even in the midst of Zoom fatigue and Covid-craziness.I think it’s the constant evolution of our jobs while maintaining work/life balance. Making sure that myself and the greater team stay nimble and creative in our brainstorming sessions while also allowing space for repeating what’s been working was a fine balance that we continuously aimed for throughout the year.
A lot of us picked this line of work for the people that get to experience what has been created as well as the people we get to see onsite work their magic. We opted out of paying the 80K to actually have it published, but to me and our internal teams we knew it was big! It’s a scary feeling – and I had to make some close calls even as I was about to board a plane to the event. The greatest challenge was combatting Zoom fatigue and providing a memorable experience that reflected positively on our company’s brand despite the limitations of a virtual environment. For instance, I ran a biweekly event series with guest speakers ranging from the Chief People Officer at Zillow to the Global Diversity Officers at Google and American Express.

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